Marketing Where the Students Are

Marketing Where the Students Are: The “average” college student has 87 email contacts, 146 cell phone contacts and 438 “friends” on social networks. Men tend to have more cell phone contacts and women more “friends.” Marketers have become especially interested in this sphere of influence of 671 potential consumers around each student. This is true especially in social networking where almost 40% of college students have “friended” a brand or product online, double the national average. The digital world has many possibilities as college students access more than 14 screens a day – compared with just over 5 for all adults. They prefer text messaging to face to face communication and 83% have visited a website associated with a TV program they watched. More than 60% have watched a TV show online through sites like Hulu or Joost during the past year. ( February 25, 2010)

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