Marketing Where the Students Are

Marketing Where the Students Are: The “average” college student has 87 email contacts, 146 cell phone contacts and 438 “friends” on social networks. Men tend to have more cell phone contacts and women more “friends.” Marketers have become especially interested in this sphere of influence of 671 potential consumers around each student. This is true […]

Getting “Personalized” E-mails/Newsletter to Many People on a Regular Basis

One of the important roles in ministry is getting the story of ministry to our various constituents. Whether it is a newsletter to donors, a prayer alert to prayer partners, a event update to students, or follow-up report to the university, we often required to communicate with large numbers of people quickly and yet in […]